We take on a strategic approach
to help brands drive sales and build awareness…
What We Do
Account Management
We’re committed to offering our clients a quality account management service that is informative, creative, and up to date with the continuously changing retail trade.
Store Representation
Retail Focus combines account management and sales representation within the Independent Supermarket grocery channel.
In-Store Merchandising
Our merchandising teams visit supermarkets on a regular basis to make sure our client’s products are on shelf ready for sale in the stores where these products should be ranged.
Market Consulting
At Retail Focus we can tailor make a consulting project to determine the market potential. We provide market analysis for product range extensions and new brands.
About Us
The Retail Focus business was created in 2007 to offer a professional, high quality, cost effective approach to Account Management and In-Store Merchandising across Australia on behalf of our clients within the retail market place.
Our years of experience and knowledge, which began back in 1988 with the launch of Nationwide Food Brokers (NFB) has highlighted to us a need to provide and deliver a more defined sales brokerage service to our clients, and to also pass this onto their customers.
In-Store Merchandising & Store Representation
Our merchandising teams visit supermarkets on a regular basis to make sure our client’s products are on shelf ready for sale in the stores where these products should be ranged. This is achieved by maintaining store history and being updated on product range changes by our account management team. We focus on:
Shelf Management
Product Range Checks
Product Range Compliance
Product Range Audits and Surveys
Promotional Compliance
Monitoring Out of Stocks
Plan-o-gram (POG) compliance
Promotional Product Displays
Reporting by Store and Product
Branding & Marketing Services
Retail Focus can offer you quality marketing assistance at a very reasonable cost through our in-house capability.
One key offering is our expertise in the area of relationship marketing – a potent and cost effective discipline that has become an essential ingredient in the marketing mix of today’s astute FMCG marketers. Building and cultivating a customer database is now essential in maintaining and growing market share in an increasingly competitive environment-one where additional concerns like private label growth continues to threaten the business vitality of many manufacturers.